SERVICES
Dragon Phoenix offers a range of professional services to match your needs.
Wine Training At Any Level
Dragon Phoenix is mainland China’s leading independent wine training company.
As specialists in wine training, we have created a range of fun and informative courses catered to mainland Chinese wine lovers’ and professionals’ needs as well as providing international context on the global and ever-changing world of wine.
As a winner of the Riedel Trophy for WSET Educator of the Year (2016), Dragon Phoenix has also offered the very best in the WSET’s qualifications, including its flagship qualification, the Level 4 Diploma in Wines.
We are now focused on delivering our own DP training programmes.
With Dragon Phoenix
you can choose from the following courses
Dragon Phoenix also offers master classes and non-certification courses with special themes, including our popular Wine Wednesday series and the DP Port, Madeira, Tokaji and other DP courses as well as pop-up tastings with visiting winemakers.
An additional service is bespoke wine training courses created for specific wine regions or countries of origin.
Visit Courses for all inquiries, course registration and further information.
Available Focus CoursesInternational Consultancy Support
This service is for trade bodies, wine producers and wine companies seeking to grow awareness of their wines in China.
Dragon Phoenix has an established track record of working with international wine trade bodies – from Wine Australia and New Zealand Winegrowers to Wines of Chile and the Napa Valley Vintners – as well as with private wineries of all sizes. Dragon Phoenix has also been involved in market research working with Wine Intelligence and other organizations.
Please contact Edward Ragg
As independent consultants we are ideally placed
to offer the following services
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Professional tasting to assess the quality of your wines and potential for the Chinese market.
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Assessment of packaging and other market specific criteria.
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Chinese-English and English-Chinese translation approved by experienced wine-savvy translators using official Chinese oenological vocabulary
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Group testing: expose your wines to Chinese consumers or trade for direct feedback on taste profiles, packaging, pricing, positioning etc.
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Event and tasting organization: from large scale wine fairs to seminars to dinners, all catered to your needs.
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Market Research: from reports to detailed feedback on Chinese importers/distributors covering the mainland Chinese market(s).
Private and corporate
Wine Tastings
Want to arrange a special tasting event for your VIP guests or closest friends? Seeking a fun and interactive workshop for your staff or clients?
We can come directly to your company or home to provide a tasting experience of the highest quality; or help arrange the best possible venue for your needs. As fully independent consultants we can provide advice on all aspects of wine for any meeting, including the arrangement of “blind” wine tastings or other themed events for staff or clients.
For further information, please contact Joanna Qiao
Dragon Phoenix can provide
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Bespoke tastings and seminars specially designed for you and your guests
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Unparalleled independent wine selection, cutting-edge venue and equipment organization
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Knowledgeable and entertaining presenters to captivate you and your guests
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Food-and-wine matching with Chinese and international cuisines
Find The Nearest Classroom
Beijing Classroom - Headquarters
Beijing Second Classroom
Chengdu Classroom
Dalian Classroom
Shanghai Classroom
What Our Students Say
It’s been just two years since I started learning about wine! Transformed from a beginner to a super-fan; from enjoying simple self-study to exploring the professionally structured training at Dragon Phoenix; from feeling an emotional connection with wine, then developing a systematic way of studying and tasting. I learnt everything with passion and have become more professional too! This has provided me the opportunity to understand more advanced information about wine, even though there is always more to learn. If you really love wine, you should know that, thanks to the WSET and Dragon Phoenix's education programs, more people in China are now coming into the wine world with a professional and serious attitude!
Learning at Dragon Phoenix is the most enjoyable educational experience I have ever been part of! The classroom atmosphere is active and comfortable; and, most importantly, the educators have super-professional knowledge and advanced teaching skills. Not to forget the great wine selections and study materials too! Dragon Phoenix is truly the top wine educational institution in China! Fongyee, Xing Wei, Liu Chang, Gus Zhu, Liao Sang… each educator has their own style, distinct personality and clear thinking! They are my wine family in Beijing. Love you guys!
For me, wine is a happy thing. If I can gain knowledge, make friends and even set myself some goals while tasting wine, it can be even more fun! With Dragon Phoenix, I was fortunate to have all of these come true. Thank you!
In 2017, I came to Dragon Phoenix to study. I started right at the beginning, then did the Advanced session in Wines. I took part in numerous small seminars also. Not only have I met a group of professional teachers and friends, but I have also gained great professional knowledge. With this, I am determined to step into the wine industry!
Dragon Phoenix’s ‘Wine Wednesday’ series has been running for more than 100 classes and almost no duplicate topics can be found! For wine lovers, the small class does not have the pressure of exams but instead enables the opportunity to learn about and taste wines from all over the world at a reasonable price! I highly recommend this for all wine lovers!
