Dragon Phoenix offers a range of professional services to match your needs.
Dragon Phoenix is mainland China’s leading independent wine education company.
As specialists in education, we have created a range of fun and informative courses catered to mainland Chinese wine lovers’ and professionals’ needs as well as providing international context on the global and ever-changing world of wine.
As a winner of the Riedel Trophy for WSET Educator of the Year (2016), Dragon Phoenix also offers the very best in the WSET’s qualifications, including its flagship qualification, the Level 4 Diploma in Wines.
Dragon Phoenix also offers master classes and non-certification courses with special themes, including our popular Wine Wednesday series and the DP Port and DP Madeira courses as well as pop-up tastings with visiting winemakers.
An additional service is bespoke educational courses created for specific wine regions or countries of origin.
Visit Courses for all inquiries, course registration and further information.Available Focus Courses
This service is for trade bodies, wine producers and wine companies seeking to grow awareness of their wines in China.
Dragon Phoenix has an established track record of working with international wine trade bodies – from Wine Australia and New Zealand Winegrowers to Wines of Chile and the Napa Valley Vintners – as well as with private wineries of all sizes. Dragon Phoenix has also been involved in market research working with Wine Intelligence and other organizations.
Professional tasting to assess the quality of your wines and potential for the Chinese market.
Assessment of packaging and other market specific criteria.
Chinese-English and English-Chinese translation approved by experienced wine-savvy translators using official Chinese oenological vocabulary
Group testing: expose your wines to Chinese consumers or trade for direct feedback on taste profiles, packaging, pricing, positioning etc.
Event and tasting organization: from large scale wine fairs to seminars to dinners, all catered to your needs.
Market Research: from reports to detailed feedback on Chinese importers/distributors covering the mainland Chinese market(s).
Want to arrange a special tasting event for your VIP guests or closest friends? Seeking a fun and interactive workshop for your staff or clients?
We can come directly to your company or home to provide a tasting experience of the highest quality; or help arrange the best possible venue for your needs. As fully independent consultants we can provide advice on all aspects of wine for any meeting, including the arrangement of “blind” wine tastings or other themed events for staff or clients.
Bespoke tastings and seminars specially designed for you and your guests
Unparalleled independent wine selection, cutting-edge venue and equipment organization
Knowledgeable and entertaining presenters to captivate you and your guests
Food-and-wine matching with Chinese and international cuisines
During my time studying at Dragon Phoenix, I have really felt the joy of learning and I believe it has been the most wonderful learning experience of my life. Due to my lack of professional knowledge in wine and a relatively weak foundation in English, I felt a sense of pressure and difficulty when I first started. But with the help of Dragon Phoenix, I was able to pursue my dream. Our teachers are mainly Fongyee Walker MW and her husband Edward Ragg, both of whom have a very high professional knowledge and make the classes extremely vivid and wonderful. Dragon Phoenix keeps on impressing me!
Studying for and completing the WSET Diploma Award in Wines and Spirits at Dragon Phoenix was not a particularly difficult experience, but it was never easy! Fongyee’s analysis of the WSET Level 4 Diploma course structure is very important and highlighted to me how, although each unit is independent, the learning is holistic. Xing Wei also provided some support with exam answering skills, which was very helpful and allowed us to understand exam strategy better.
For me, wine is a happy thing. If I can gain knowledge, make friends and even set myself some goals while tasting wine, it can be even more fun! With Dragon Phoenix, I was fortunate to have all of these come true. Thank you!
Dragon Phoenix’s ‘Wine Wednesday’ series has been running for more than 100 classes and almost no duplicate topics can be found! For wine lovers, the small class does not have the pressure of exams but instead enables the opportunity to learn about and taste wines from all over the world at a reasonable price! I highly recommend this for all wine lovers!
It’s been just two years since I started learning about wine! Transformed from a beginner to a super-fan; from enjoying simple self-study to exploring the professionally structured training at Dragon Phoenix; from feeling an emotional connection with wine, then developing a systematic way of studying and tasting. I learnt everything with passion and have become more professional too! This has provided me the opportunity to understand more advanced information about wine, even though there is always more to learn. If you really love wine, you should know that, thanks to the WSET and Dragon Phoenix's education programs, more people in China are now coming into the wine world with a professional and serious attitude!